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The impact of personality, consumer engagement and brand attitude on purchase intention at facebook food brand pages in Pakistan[MS Marketing] / Rana Muhammad Zain Sabir

By: Rana Muhammad Zain Sabir.
Material type: materialTypeLabelBookPublisher: Lahore : UMT. School of Business and Economics, 2018Description: 99 p. CD.Subject(s): School of Business and EconomicsDDC classification: TP 658.827095491
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The report presented in partial requirement for MS degree in Marketing
Advisor : Dr. Yasir Rashid

Eng

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