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The psychology of consumer profiling in a digital age / Barrie Gunter

By: Gunter, Barrie.
Material type: materialTypeLabelBookSeries: Routledge studies in marketing ; 2.Publisher: New York : Routledge, 2016Description: 257 p. ; 24 cm.ISBN: 9781138340749.Subject(s): Consumer profiling | Consumer behavior | Marketing -- Psychological aspectsDDC classification: 658.834
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