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Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx and Stacey Shepatin

By: Proulx, Mike.
Contributor(s): Shepatin, Stacey.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, 2012Description: xvi, 272 p. ; 24 cm.ISBN: 9781118167465; 1118167465.Subject(s): Television programs -- Internet marketing | Online social networksDDC classification: 658.872
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