Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx and Stacey Shepatin
By: Proulx, Mike.
Contributor(s): Shepatin, Stacey.
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, 2012Description: xvi, 272 p. ; 24 cm.ISBN: 9781118167465; 1118167465.Subject(s): Television programs -- Internet marketing | Online social networksDDC classification: 658.872
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
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UMT Main Campus
Welcome to LRC UMT Main Campus Lahore |
658.872 PRO-S (Browse shelf) | Available | 123689 |
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