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Contemporary cases in consumer behavior / Roger D. Blackwell, Kristina S. Blackwell, and W. Wayne Talarzyk

By: Blackwell, Roger D.
Contributor(s): Blackwell, Kristina S | Talarzyk, W. Wayne.
Material type: materialTypeLabelBookPublisher: Fort Worth : Dryden Press ; Harcourt Brace College Publishers, 1993Edition: 4th ed.Description: xiii, 526 p. : ill., maps ; 24 cm.ISBN: 0030970385.Subject(s): Consumer behavior -- Case studies | Marketing research -- Case studiesDDC classification: 658.8342
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