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A framework for marketing management / Philip Kotler, Northweatern University ; Kevin Lane Keller, Dartmouth College.

By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Material type: materialTypeLabelBookPublisher: Noida : Pearson, 2015 4th impression 2018Edition: 6th ed.Description: 344 p. ; 23 cm.ISBN: 9789332575394.Subject(s): Marketing -- ManagementDDC classification: 658.8
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658.8 KOT-F (Browse shelf) Available 123002

Includes indexes.

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