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The SAGE handbook of marketing theory / edited by Pauline Maclaran ... [et al.]

Contributor(s): Maclaran, Pauline.
Material type: materialTypeLabelBookPublisher: London ; Thousand Oaks, Calif. : SAGE Publications, 2010Description: xviii, 523 p. : ill. ; 26 cm.ISBN: 9781446270516.Subject(s): Marketing -- Philosophy | Marketing | MarketingtheorieDDC classification: 658.8001
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