Global marketing management/ Warren J. Keegan and Gautam Dutta
By: Keegan, Warren J.
Contributor(s): Green, Mark C.Material type: BookPublisher: Uttar Pradesh : Pearson, 2017Edition: 8th ed.Description: 476 p. : color illustrations ; 28 cm.ISBN: 9789332584327.Subject(s): Export marketingDDC classification: 658.84
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|658.84 KAM-M Making markets||658.84 KAT-D Direct marketing||658.84 KEE-G Global marketing management||658.84 KEE-G Global marketing management/||658.84 KLE-S Strategic electronic marketing:||658.84 KLE-S Strategic electronic marketing||658.84 KOS-I International project management|