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The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex

By: Essex, Andrew.
Material type: materialTypeLabelBookPublisher: New York : Spiegel & Grau, 2017Description: 220 p. ; 20 cm.ISBN: 9780399588518 (hardback).Subject(s): Advertising | Advertising -- Audio-visual equipment | Branding (Marketing) | BUSINESS & ECONOMICS / Advertising & Promotion | BUSINESS & ECONOMICS / Marketing / General | SOCIAL SCIENCE / Popular CultureDDC classification: 659.1
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