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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

By: Kotler, Philip.
Contributor(s): Kartajaya, Hermawan | Setiawan, Iwan.
Material type: materialTypeLabelBookPublisher: Hoboken : John Wiley, 2017Description: xix, 184 p. ; 24 cm.ISBN: 9781119341208 (cloth).Subject(s): Marketing | Internet marketingDDC classification: 658.8
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658.8 KOT-M (Browse shelf) Available 123109

Includes index.

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