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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

By: Keller, Kevin Lane.
Material type: materialTypeLabelBookPublisher: Tamil Nadu : Pearson, 2015 Fifth impression 2018Edition: 4th ed.Description: 586 p. : col. ill. ; 29 cm.ISBN: 9780132664257 (hbk.).Subject(s): Brand name products -- ManagementDDC classification: 658.827
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LRC University of Management and Technology Lahore.

Welcome to LRC University of Management and Technology Lahore

658.827 KEL-S (Browse shelf) Available 122253
LRC University of Management and Technology Lahore.

Welcome to LRC University of Management and Technology Lahore

658.827 KEL-S (Browse shelf) C. 2 Available 123694

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