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Total global strategy / George S. Yip and G. Tomas M. Hult

By: Yip, George S.
Contributor(s): Hult, G. Tomas M | Yip, George S.
Material type: materialTypeLabelBookPublisher: Boston : Pearson, 2013Edition: 3rd ed.Description: xxiii, 295 p. : ill. ; 23 cm.ISBN: 9780136089834 (pbk. : alk. paper); 9789332510388.Subject(s): International business enterprises -- Management | Strategic planning | International trade | International economic relationsDDC classification: 658.049
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LRC University of Management and Technology Lahore.

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