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Youthnation : building remarkable brands in a youth-driven culture / Matt Britton

By: Britton, Matt.
Material type: materialTypeLabelBookPublisher: Hoboken : John Wiley, 2015Description: xxv, 292 p. : illustrations ; 24 cm.ISBN: 9781118981146 (hardback); 1118981146 (hardback).Subject(s): Young adult consumers | Marketing | Advertising | Target marketing | Young adults -- Attitudes | Young adults -- Conduct of life | Advertising | Marketing | Target marketing | Young adult consumers | Young adults -- Attitudes | Young adults -- Conduct of lifeDDC classification: 658.8340842
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 658.8340842 BRI-Y (Browse shelf) Available 117445
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658.834 UND-W Why we buy the science of shopping 658.834 UND-W Why we buy : 658.834083 LIN-B Brandchild : 658.8340842 BRI-Y Youthnation : 658.8342 ARN-C Consumers 658.8342 ARN-C Consumers 658.8342 ASS-C Consumer behavior and marketing action

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