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The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world / Al Lieberman and Patricia Esgate

By: Lieberman, Al.
Contributor(s): Esgate, Patricia | Lieberman, Al.
Material type: materialTypeLabelBookPublisher: Tamil Nadu : Pearson, 2017Edition: 2nd ed.Description: 294 p. : illustrations ; 24 cm.ISBN: 9789332586963.Subject(s): Mass media -- MarketingDDC classification: 302.230688
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LRC University of Management and Technology Lahore.

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302.230688 LIE-D (Browse shelf) Available 115846

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