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Brandchild : (Record no. 98515)

000 -LEADER
fixed length control field 00779cam a22002294a 4500
001 - CONTROL NUMBER
control field 13005522
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170926113543.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 021119s2003 enkab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749438673 (hardcover)
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834083
Edition number 21
Item number LIN-B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lindstrom, Martin
245 10 - TITLE STATEMENT
Title Brandchild :
Remainder of title remarkable insights into the minds of today's global kids and their relationships with brands /
Statement of responsibility, etc Martin Lindstrom with Patricia B. Seybold
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Sterling, VA :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 316 p. :
Other physical details ill., maps ;
Dimensions 24 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Child consumers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising and children.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Seybold, Patricia B.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
      UMT Main Campus UMT Main Campus 2017-09-26 658.834083 LIN-B 114207 2017-09-26 2017-09-26 Books
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