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Brand management strategies : (Record no. 97973)

MARC details
000 -LEADER
fixed length control field 03153cam a2200253 i 4500
001 - CONTROL NUMBER
control field 19056584
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180830101518.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160415s2016 nyu b 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781501306679 (paperback)
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 23
Item number DAR-B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name D'Arienzo, William
245 10 - TITLE STATEMENT
Title Brand management strategies :
Remainder of title luxury and mass markets /
Statement of responsibility, etc William D'Arienzo
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Bloomsbury,
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent xv, 368 p. ;
Dimensions 24 cm
520 ## - SUMMARY, ETC.
Summary, etc " Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text takes an applied approach with supporting examples from current fashion and non-fashion brands. The book provides an introduction to the evolution of branding, next discusses the consumer and business perspectives of branding, and how to create and maintain successful brands. D'Arienzo's approach rests on these three main pillars of branding: We are all in the Consumer Packaged Goods business. We are all in the business of solving problems for consumers rather than selling to them. We are all in a consumer-centric global culture and brands are its universal language. Building from this strategic framework, a unique theme throughout this book is the analyses of luxury brand strategies and how they differ from their mainstream mass market brand counterparts. Matrices and tools in the book have been developed and tested in both the classroom and boardroom. Brand Management Strategies provides students with the tools, techniques, and strategies needed to learn how to effectively establish a brand and build a sustainable business. "--
520 ## - SUMMARY, ETC.
Summary, etc "Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text takes an applied approach with supporting examples from current fashion and non-fashion brands. The book provides an introduction to the evolution of branding, next discusses the consumer and business perspectives of branding, and how to create and maintain successful brands. D'Arienzo's approach rests on these three main pillars of branding: We are all in the Consumer Packaged Goods business. We are all in the business of solving problems for consumers rather than selling to them. We are all in a consumer-centric global culture and brands are its universal language. Building from this strategic framework, a unique theme throughout this book is the analyses of luxury brand strategies and how they differ from their mainstream mass market brand counterparts. Matrices and tools in the book have been developed and tested in both the classroom and boardroom. Brand Management Strategies provides students with the tools, techniques, and strategies needed to learn how to effectively establish a brand and build a sustainable business"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / Industries / Retailing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Home library Current library Date acquired Full call number Barcode Date last seen Price effective from Koha item type Copy number
      UMT Main Campus UMT Main Campus 2017-09-08 658.827 DAR-B 113527 2017-09-08 2017-09-08 Books  
      UMT Main Campus UMT Main Campus 2018-08-30 658.827 DAR-B 124136 2022-06-09 2018-08-30 Books C. 2
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