Predictive marketing: (Record no. 92674)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241002121538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170417b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126558131 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ART-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Artun , Omer |
| 245 ## - TITLE STATEMENT | |
| Title | Predictive marketing: |
| Remainder of title | easy ways every marketer can use customer analytics and big data/ |
| Statement of responsibility, etc | Omer Artun , Dominique Levin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi; |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 246 p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | EN |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| UMT Main Campus | UMT Main Campus | 2017-04-17 | 658.8 ART-P | 107419 | 2017-04-17 | 2017-04-17 | Books |