How to fail in advertising (Record no. 9065)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00429nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7650 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140321s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9971-64-333-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | TAY-H |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tay, Allan |
| 245 ## - TITLE STATEMENT | |
| Title | How to fail in advertising |
| Statement of responsibility, etc | Tay, Allan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Singapore: |
| Name of publisher, distributor, etc | Heinemann Asia, |
| Date of publication, distribution, etc | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 141 p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | EN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | | | UMT Main Campus | UMT Main Campus | 2014-06-03 | 1 | 659.1 TAY-H | 8729 | 2022-08-16 | 2022-05-25 | 2014-06-03 | Books |
