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Marketing management : (Record no. 47864)

000 -LEADER
fixed length control field 00687nam a2200241Ia 4500
001 - CONTROL NUMBER
control field 50202
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170109093323.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140502s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 97831767160
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T 658.8
Item number KOT-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing management :
Remainder of title a South Asian perspective /
Statement of responsibility, etc Philip Kotler, Kevin Lane Keller, Abraham Koshy,and Mithileshwar Jha
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi,India:
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent 596 + 120 p.
546 ## - LANGUAGE NOTE
Language note EN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jha, Mithileshwar
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Koshy, Abraham
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Copy number
      UMT Main Campus UMT Main Campus 2014-04-30 658.8 KOT-M 58013 2021-03-08 2014-05-06 Books  
      UMT Main Campus UMT Main Campus 2014-05-02 T 658.8 KOT-M 60498 2019-10-24 2014-05-08 Books C. 2
      UMT Main Campus UMT Main Campus 2014-05-02 658.80954 KOT-M 61085 2022-02-26 2014-05-08 Books C. 3
      UMT Main Campus UMT Main Campus 2014-06-27 T 658.8 KOT-M 60780 2016-10-29 2014-06-27 Books C. 4
      UMT Main Campus UMT Main Campus 2015-12-22 T 658.8 KOT-M 93697 2022-02-02 2015-12-22 Books C. 5
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