The big book of marketing (Record no. 46475)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00524nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 48676 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140430s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071621250 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BIG- |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bennett, Anthony G. |
| 245 #4 - TITLE STATEMENT | |
| Title | The big book of marketing |
| Remainder of title | lessons and best practices from the world's greatest companies |
| Statement of responsibility, etc | Bennett, Anthony G. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York,USA: |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 464 p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | EN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Markekting-Case studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UMT Main Campus | UMT Main Campus | 2014-04-30 | 1 | 658.8 BIG- | 58033 | 2022-01-19 | 2022-01-15 | 2014-05-06 | Books |