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Strategic marketing problems (Record no. 46381)

000 -LEADER
fixed length control field 00540nam a2200205Ia 4500
001 - CONTROL NUMBER
control field 48576
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140430s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978813175531
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number KER-S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 ## - TITLE STATEMENT
Title Strategic marketing problems
Remainder of title cases and comments
Statement of responsibility, etc Kerin, Roger A.<>Peterson, Robert A.
250 ## - EDITION STATEMENT
Edition statement 12th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi,India:
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 708 p.
546 ## - LANGUAGE NOTE
Language note EN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Peterson, Robert A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
&nbsp; &nbsp; &nbsp; &nbsp; UMT Main Campus UMT Main Campus 2014-04-30 8 658.802 KER-S 57847 2017-12-19 2017-12-06 2014-05-06 Books
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