Example

LRC Welcomes you to the House of Knowledge

A framework for marketing management (Record no. 45304)

000 -LEADER
fixed length control field 00533nam a2200205Ia 4500
001 - CONTROL NUMBER
control field 47379
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140429s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131759370
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT-F
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 #2 - TITLE STATEMENT
Title A framework for marketing management
Statement of responsibility, etc Keller, Kevin Lane<>Kotler, Philip
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi,India:
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 384 p.
546 ## - LANGUAGE NOTE
Language note EN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
&nbsp; &nbsp; &nbsp; &nbsp; UMT Main Campus UMT Main Campus 2014-04-29 658.8 KOT-F 56606 2014-05-06 2014-05-06 Books
© Copyright LRC, UMT 2021. All rights reserved.           Credit: Muhammad Ismail