Strategic marketing planning (Record no. 43819)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00541nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 45862 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140428s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789380501277 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | GIL-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing planning |
| Statement of responsibility, etc | Gilligan, Colin<>Wilson, Richard M. S. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford,UK: |
| Name of publisher, distributor, etc | Butterworth-Heinemann, |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 552 p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | EN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Richard M. S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | | UMT Main Campus | UMT Main Campus | 2014-04-28 | 2 | 658.802 GIL-S | 55017 | 2016-03-14 | 2016-02-24 | 2014-05-06 | Books |
