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Essentials of marketing research (Record no. 37338)

000 -LEADER
fixed length control field 00508nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 37902
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140422s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9812531823
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number KUM-E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 ## - TITLE STATEMENT
Title Essentials of marketing research
Statement of responsibility, etc Aaker, David A.<>Day, George S.<>Kumar, V.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York,USA:
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent 553 p.
546 ## - LANGUAGE NOTE
Language note EN
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, V.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
&nbsp; &nbsp; &nbsp; &nbsp; UMT Main Campus UMT Main Campus 2014-04-22 658.83 KUM-E 40971 2014-05-05 2014-05-05 Books
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