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Marketing research (Record no. 32126)

000 -LEADER
fixed length control field 00496nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 32455
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140417s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131707067
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 ## - TITLE STATEMENT
Title Marketing research
Remainder of title an applied orientation
Statement of responsibility, etc Malhotra, Naresh K.
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi,India:
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 909 p.
546 ## - LANGUAGE NOTE
Language note EN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        LRC University of Management and Technology Lahore. LRC University of Management and Technology Lahore. 2014-04-17 2 658.83 MAL-M 39705 2016-04-19 2016-04-02 2014-05-03 Books
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