Exploring marketing research | 8th (Record no. 29287)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00427nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 29214 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-324-18148-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | ZIK-E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | William G. Zimkund |
| 245 ## - TITLE STATEMENT | |
| Title | Exploring marketing research |
| -- | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia: |
| Name of publisher, distributor, etc | Thomson, |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 744 p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | EN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UMT Main Campus | UMT Main Campus | 2014-04-15 | 1 | 658.83 ZIK-E | 35932 | 2019-12-31 | 2019-12-17 | 2019-12-17 | 2014-04-25 | Books |