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Essentials of marketing (Record no. 28167)

000 -LEADER
fixed length control field 00548nam a2200205Ia 4500
001 - CONTROL NUMBER
control field 28037
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140415s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-246420-8
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PER-E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name E. Jerome McCarthy
245 ## - TITLE STATEMENT
Title Essentials of marketing
Remainder of title a global-magerial approach
Statement of responsibility, etc E. Jerome McCarthy<>William D. Perreault
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston,USA:
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 620 p.
546 ## - LANGUAGE NOTE
Language note EN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name William D. Perreault
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Checked out Date last seen Date checked out Price effective from Koha item type
&nbsp; &nbsp; &nbsp; &nbsp; UMT Main Campus UMT Main Campus 2014-04-15 1 658.8 PER-E 33748 2019-11-02 2019-10-19 2019-10-19 2014-04-25 Books
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