Marketing management text and cases (Record no. 2693)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00510nam a2200193Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2383 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140314s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007124218x |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LAL-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | John A. Quelch |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management text and cases |
| Statement of responsibility, etc | John A. Quelch<>Rajiv Lal<>V. Kasturi Rangan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston,USA: |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 812 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rajiv Lal |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | V. Kasturi Rangan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | | UMT Main Campus | UMT Main Campus | 2014-03-14 | 658.8 LAL-M | 35636 | 2014-03-14 | 2014-03-14 | Books |
