Marketing: (Record no. 24419)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00596nam a2200229Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 24214 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140410s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-273-60734-0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ADC-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Al Halborg |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | principle and practice |
| Statement of responsibility, etc | Al Halborg<>Caroline Ross<>Dennis Adcock<>Ray Bradfield |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London,UK: |
| Name of publisher, distributor, etc | Pitman Publishing, |
| Date of publication, distribution, etc | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 420 p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | EN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Caroline Ross |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dennis Adcock |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ray Bradfield |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UMT Main Campus | UMT Main Campus | 2014-04-10 | 658.8 ADC-M | 27562 | 2014-04-24 | 2014-04-24 | Books |