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Strategic marketing problems (Record no. 2373)

000 -LEADER
fixed length control field 00558nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 2063
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140314s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131230301
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number KER-S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Robert A. Peterson
245 ## - TITLE STATEMENT
Title Strategic marketing problems
Remainder of title cases and comments
Statement of responsibility, etc Robert A. Peterson<>Roger A. Kerin
250 ## - EDITION STATEMENT
Edition statement 10th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River,USA:
Name of publisher, distributor, etc Person Education International,
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent 696 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing decision making
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Roger A. Kerin
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
&nbsp; &nbsp; &nbsp; &nbsp; UMT Main Campus UMT Main Campus 2014-03-14 658.802 KER-S 35624 2014-03-14 2014-03-14 Books
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