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Exploring marketing research (Record no. 2328)

000 -LEADER
fixed length control field 00474nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 2018
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140314s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030515629
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number ZIK-E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
245 ## - TITLE STATEMENT
Title Exploring marketing research
Statement of responsibility, etc Zikmund, William G.
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago,USA:
Name of publisher, distributor, etc Dryden Press,
Date of publication, distribution, etc 1991
300 ## - PHYSICAL DESCRIPTION
Extent 834 p.
546 ## - LANGUAGE NOTE
Language note EN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Checked out Date last seen Date checked out Price effective from Koha item type
        UMT Main Campus UMT Main Campus 2014-03-14 1 658.83 ZIK-E 2954 2020-01-13 2019-12-30 2019-12-30 2014-03-14 Books
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