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Essentials of marketing research (Record no. 23071)

000 -LEADER
fixed length control field 00560nam a2200217Ia 4500
001 - CONTROL NUMBER
control field 22840
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140409s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-471-41235-x
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number KUM-E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name David A. Aaker
245 ## - TITLE STATEMENT
Title Essentials of marketing research
Statement of responsibility, etc David A. Aaker<>George S. Day<>V. Kumar
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York,USA:
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent 553 p.
546 ## - LANGUAGE NOTE
Language note EN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name George S. Day
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name V. Kumar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
&nbsp; &nbsp; &nbsp; &nbsp; UMT Main Campus UMT Main Campus 2014-04-09 1 658.83 KUM-E 25654 2021-11-03 2019-11-28 2014-04-23 Books
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