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Relationship marketing (Record no. 2269)

000 -LEADER
fixed length control field 00467nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 1959
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140313s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0712655638
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MCK-R
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McKenna, Regis
245 ## - TITLE STATEMENT
Title Relationship marketing
Remainder of title Own the market through strategic customer
Statement of responsibility, etc McKenna, Regis
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York,USA:
Name of publisher, distributor, etc Century,
Date of publication, distribution, etc 1992
300 ## - PHYSICAL DESCRIPTION
Extent 242 p.
546 ## - LANGUAGE NOTE
Language note EN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          UMT Main Campus UMT Main Campus 2014-03-13 658.8 MCK-R 1547 2014-03-13 2014-03-13 Books
          UMT Main Campus UMT Main Campus 2014-05-27 658.8 MCK-R 10550 2014-05-27 2014-05-27 Books
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