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Essentials of marketing (Record no. 2259)

000 -LEADER
fixed length control field 00526nam a2200205Ia 4500
001 - CONTROL NUMBER
control field 1949
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140313s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077077288
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LAN-E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Geoffrey Lancaster
245 ## - TITLE STATEMENT
Title Essentials of marketing
Remainder of title text and cases
Statement of responsibility, etc Geoffrey Lancaster<>Lester Massingham
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York,USA:
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 1994
300 ## - PHYSICAL DESCRIPTION
Extent 496 p.
546 ## - LANGUAGE NOTE
Language note EN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lester Massingham
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; UMT Main Campus UMT Main Campus 2014-03-13 658.8 LAN-E 1620 2014-03-13 2014-03-13 Books
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; UMT Main Campus UMT Main Campus 2014-05-27 658.8 LAN-E 2516 2014-05-27 2014-05-27 Books
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