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Marketing mistakes (Record no. 21045)

000 -LEADER
fixed length control field 00464nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 20708
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140408s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800973
Item number HAR-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Robert F. Hartley
245 ## - TITLE STATEMENT
Title Marketing mistakes
Statement of responsibility, etc Robert F. Hartley
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York,USA:
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc 1995
300 ## - PHYSICAL DESCRIPTION
Extent 366 p.
546 ## - LANGUAGE NOTE
Language note EN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-United States-Case stuides
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        UMT Main Campus UMT Main Campus 2014-04-08 658.800973 HAR-M 15098 2014-04-23 2014-04-23 Books
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