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The new strategic brand management (Record no. 200)

000 -LEADER
fixed length control field 00473nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 99
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140311s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175542918
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KAP-N
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noel
245 #4 - TITLE STATEMENT
Title The new strategic brand management
Remainder of title creating and sustaining brand equity long term
Statement of responsibility, etc Kapferer, Jean-Noel
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc UK:
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 497 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        UMT Main Campus UMT Main Campus 2014-03-11 658.827 KAP-N 35112 2014-03-11 2014-03-11 Books
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