The new strategic brand management (Record no. 200)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00473nam a2200169Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 99 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140311s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8175542918 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KAP-N |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noel |
| 245 #4 - TITLE STATEMENT | |
| Title | The new strategic brand management |
| Remainder of title | creating and sustaining brand equity long term |
| Statement of responsibility, etc | Kapferer, Jean-Noel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | UK: |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 497 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | | UMT Main Campus | UMT Main Campus | 2014-03-11 | 658.827 KAP-N | 35112 | 2014-03-11 | 2014-03-11 | Books |
