Marketing research (Record no. 19834)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00542nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19458 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140407s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-321-01416-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | LEH-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Donald R. Lehmann |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc | Donald R. Lehmann<>Joel H. Steckel<>Sunil Gupta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow,England: |
| Name of publisher, distributor, etc | Addision-Wesley, |
| Date of publication, distribution, etc | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 780 p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | EN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Joel H. Steckel |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sunil Gupta |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | | UMT Main Campus | UMT Main Campus | 2014-04-07 | 658.83 LEH-M | 22857 | 2014-04-23 | 2014-04-23 | Books |
