Marketing research (Record no. 18000)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00511nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17584 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140405s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-471-55254-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | AAK-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | David A. Aaker |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc | David A. Aaker<>George S. Day<>V. Kumar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York,USA: |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 783 p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | EN |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | George S. Day |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | V. Kumar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UMT Main Campus | UMT Main Campus | 2014-04-05 | 658.83 AAK-M | 20666 | 2014-04-22 | 2014-04-22 | Books |
