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Experimenting with emerging media platforms : (Record no. 141910)

MARC details
000 -LEADER
fixed length control field 02652nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260804172438.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260804s2023 |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032160924
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.231
Item number PAC-E
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pacheco, Dan
245 10 - TITLE STATEMENT
Title Experimenting with emerging media platforms :
Remainder of title field testing the future /
Statement of responsibility, etc Dan Pacheco
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2023
300 ## - PHYSICAL DESCRIPTION
Extent xii, 199 p.
500 ## - GENERAL NOTE
General note Index present
520 ## - SUMMARY, ETC.
Summary, etc "Experimenting with Emerging Media Platforms teaches students in media tracks - journalism, advertising, film and public relations - how to independently field-test and evaluate emerging technologies that could impact how media is produced, consumed and monetized in the future. Taking a unique trial-and-error approach, the author encourages students to go against their desire for perfection and instead plunge into exercises with the full expectation that they will "fail" many times before they succeed. Through focused assignments, this book provides pointers on how to familiarise yourself with current technology including extended reality (XR, VR, AR, and MR), open-source coding, photogrammetry, aerial imagery using drones, automation, and artificial intelligence. Readers are invited to create and test their own hypotheses and work outside of their comfort zones to reach conclusions on how a technology could enhance storytelling for a particular audience. Through experimentation guided by workbook exercises, case studies from students and media practitioners, practical tips and reminders about ethical decision-making, students will learn how to work like explorers and civic hackers to enact change in the media landscape. Readers are invited to share their final field test results online through the book's companion website and social media channels, where the author will post links to further reading, coding templates for simple projects, and short video tutorials. Built around an established course being taught by the author and informed by over 20 years' experience in media industries, Experimenting with Emerging Media Platforms is essential reading for aspiring media professionals and students undertaking courses such as Emerging Media, Media Innovation and Media Startups. For additional resources, please see the companion website: https://www.emergingmediaplatforms.com/"-- Provided by publisher
546 ## - LANGUAGE NOTE
Language note Eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media-Technological innovations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital media-Technological innovations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Home library Current library Date acquired Full call number Barcode Date last seen Price effective from Koha item type
      UMT Main Campus UMT Main Campus 2026-08-04 302.231 PAC-E 153434 2026-08-04 2026-08-04 Books