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MediaWriting : (Record no. 141113)

MARC details
000 -LEADER
fixed length control field 02453nam a22003017a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260610151820.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260610s2025 |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032495804
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 070.43
Item number MED-
245 00 - TITLE STATEMENT
Title MediaWriting :
Remainder of title print, broadcast, online and public relations /
Statement of responsibility, etc Deborah A. Silverman . . . [et al.]
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2025
300 ## - PHYSICAL DESCRIPTION
Extent xix, 434 p.
500 ## - GENERAL NOTE
General note Index present
520 ## - SUMMARY, ETC.
Summary, etc "Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Expanded and updated throughout, this sixth edition features: A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook; Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world; Coverage of public relations writing for digital media, publications, and other organizational media; Updates on current ethical issues faced by communicators; Information on spotting "fake news" and "deep fakes"; Strategies for integrating sound bites into broadcast scripts; New "It Happened to Me" anecdotes from the authors' experiences as journalists and PR professionals; Updated discussion questions and writing exercises. Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field. Online Instructor and Student Resources are available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources"-- Provided by publisher
546 ## - LANGUAGE NOTE
Language note Eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Print
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Broadcast
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Silverman, Deborah A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Meyer, Brian
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Marren, Joe
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Whitaker, Wayne R.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Smith, Ronald D.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ramsey, Janet E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Home library Current library Date acquired Full call number Barcode Date last seen Price effective from Koha item type Copy number
      UMT Main Campus UMT Main Campus 2026-06-10 070.43 MED- 153054 2026-06-10 2026-06-10 Books  
      UMT Main Campus UMT Main Campus 2026-07-21 070.43 MED- 153471 2026-07-21 2026-07-21 Books C.2