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Strategic market management (Record no. 1313)

000 -LEADER
fixed length control field 00452nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 1004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140313s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 471484261
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number AAK-S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name David A. Aaker
245 ## - TITLE STATEMENT
Title Strategic market management
Statement of responsibility, etc David A. Aaker
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, USA:
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent 356 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        UMT Main Campus UMT Main Campus 2014-03-13 2 658.8 AAK-S 35410 2017-09-08 2017-08-31 2014-03-13 Books
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