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Data science for marketing analytics / (Record no. 126053)

000 -LEADER
fixed length control field 00539nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220407085513.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220407b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Item number MIR-D
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mirza Rahim Baig
245 ## - TITLE STATEMENT
Title Data science for marketing analytics /
Statement of responsibility, etc by Mirza Rahim Baig, Guru8ajan Govindan and Vishwesh Ravi Shrimali
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Birmingham :
Name of publisher, distributor, etc Packt Publishing,
Date of publication, distribution, etc 2021
300 ## - PHYSICAL DESCRIPTION
Extent 589 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Data processing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior-Data processing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
      UMT Main Campus UMT Main Campus 2022-04-07 658.834 MIR-D 142338 2022-05-10 2022-04-07 Books
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