Marketing management / (Record no. 124796)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00579cam a2200205 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18203628 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211125113159.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140627s2016 njua 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789673498536 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| Item number | KOT-M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | by Philip Kotler and Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kuala Lumper : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 756 p. : |
| Other physical details | color illustrations ; |
| Dimensions | 29 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UMT Health Sciences Campus | UMT Health Sciences Campus | 2021-11-25 | 658.8 KOT-M | 139795 | 2021-11-25 | 2021-11-25 | Books | ||||
| UMT Health Sciences Campus | UMT Health Sciences Campus | 2021-11-25 | 658.8 KOT-M | 139796 | 2021-11-25 | 2021-11-25 | Books | C.2 | |||
| UMT Health Sciences Campus | UMT Health Sciences Campus | 2021-11-25 | 658.8 KOT-M | 139797 | 2021-11-25 | 2021-11-25 | Books | C.3 | |||
| UMT Health Sciences Campus | UMT Health Sciences Campus | 2021-11-25 | 658.8 KOT-M | 139798 | 2021-11-25 | 2021-11-25 | Books | C.4 | |||
| UMT Health Sciences Campus | UMT Health Sciences Campus | 2021-11-25 | 658.8 KOT-M | 139799 | 2021-11-25 | 2021-11-25 | Books | C.5 | |||
| UMT Health Sciences Campus | UMT Health Sciences Campus | 2021-11-25 | 658.8 KOT-M | 139800 | 2021-11-25 | 2021-11-25 | Books | C.6 | |||
| UMT Health Sciences Campus | UMT Health Sciences Campus | 2021-11-25 | 658.8 KOT-M | 139801 | 2021-11-25 | 2021-11-25 | Books | C.7 | |||
| UMT Health Sciences Campus | UMT Health Sciences Campus | 2021-11-25 | 658.8 KOT-M | 139802 | 2021-11-25 | 2021-11-25 | Books | C.8 | |||
| UMT Health Sciences Campus | UMT Health Sciences Campus | 2021-11-25 | 658.8 KOT-M | 139803 | 2021-11-25 | 2021-11-25 | Books | C.9 | |||
| UMT Health Sciences Campus | UMT Health Sciences Campus | 2021-11-25 | 658.8 KOT-M | 139804 | 2021-11-25 | 2021-11-25 | Books | C.10 |
