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The impact of social media marketing efforts (MME) to influence brand awareness (the study of luxury fashion brands in Pakistan) [MS Marketing] / (Record no. 122646)

000 -LEADER
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003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210617190358.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number TP 658.827
Item number NID-I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nida Mushtaq
245 ## - TITLE STATEMENT
Title The impact of social media marketing efforts (MME) to influence brand awareness (the study of luxury fashion brands in Pakistan) [MS Marketing] /
Statement of responsibility, etc by Nida Mushtaq
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Lahore :
Name of publisher, distributor, etc UMT. School of Business and Economics. Department of Marketing,
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Extent 74 p.
Accompanying material CD
502 ## - DISSERTATION NOTE
Dissertation note Report presented in partial requirement for MS degree in Marketing<br/>Advisor : Dr. Muhammad Aqib Warriach
Degree for which author was candidate MS
Name of granting institution (Department Name) School of Business and Economics
Year degree granted 2019
Student ID F2016172010
526 ## - STUDY PROGRAME
School School of Business and Economics
546 ## - LANGUAGE NOTE
Language Note English
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses and Term Papers
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; UMT Main Campus UMT Main Campus 2021-06-17 TP 658.827 NID-I 137381 2021-06-17 2021-06-17 Theses and Term Papers
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