Marketing research / (Record no. 121987)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00516cam a22002058i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20565067 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210419111049.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180702s2018 nju ob 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978119497585 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 23 |
| Item number | KUM-M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc | by V. Kumar . . . . [et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NA : |
| Name of publisher, distributor, etc | John Wiley, |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 731 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| | | | UMT Main Campus | UMT Main Campus | 2021-04-19 | 658.83 KUM-M | 137454 | 2022-07-14 | 2021-04-19 | Books |
