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Islamic marketing and branding : (Record no. 112065)

MARC details
000 -LEADER
fixed length control field 00644cam a22002058i 4500
001 - CONTROL NUMBER
control field 20150048
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190415094723.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171121s2018 nyu b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781474240969
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 297.2730688
Edition number 23
Item number ISL-
245 00 - TITLE STATEMENT
Title Islamic marketing and branding :
Remainder of title theory and practice /
Statement of responsibility, etc edited by T C Melewar and Sharifah Faridah Syed Alwi
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent 246 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Islamic countries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Geographic subdivision Islamic countries.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Melewar, T. C.,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Alwi, Sharifah Faridah Syed,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Home library Current library Date acquired Full call number Barcode Date last seen Price effective from Koha item type
      UMT Main Campus UMT Main Campus 2019-04-15 297.2730688 ISL- 129526 2019-04-15 2019-04-15 Books