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A framework for marketing management / (Record no. 106985)

000 -LEADER
fixed length control field 00659cam a2200217 i 4500
001 - CONTROL NUMBER
control field 18372916
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180818120711.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141114s2016 nju 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332575394
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
Item number KOT-F
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 12 - TITLE STATEMENT
Title A framework for marketing management /
Statement of responsibility, etc Philip Kotler, Northweatern University ; Kevin Lane Keller, Dartmouth College.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2015
-- 4th impression 2018
300 ## - PHYSICAL DESCRIPTION
Extent 344 p. ;
Dimensions 23 cm
500 ## - GENERAL NOTE
General note Includes indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
      UMT Main Campus UMT Main Campus 2018-08-18 658.8 KOT-F 123002 2018-08-18 2018-08-18 Books
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