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McCracken, Grant David

Chief culture officer : how to create a living, breathing corporation / Grant McCracken - New York, NY : Basic Books, 2009 - 262 p. ; 22 cm.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.

9780465018321 (alk. paper) : 0465018327 (alk. paper)

Management--Social aspects.
Popular culture--Economic aspects.
New products--Social aspects.
Organizational change.

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