Example

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The thank you economy /

Vaynerchuk, Gary

The thank you economy / Gary Vaynerchuk - New York : HarperCollins Publishers, 2011 - xvi, 240 p., [16] p. of plates : col. ill. ; 22 cm.

Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.

9780061914188 (hbk.) 0061914185 (hbk.) 9780061914249 (pbk.) 006191424X (pbk.)


Customer relations.
Social media.
Branding (Marketing)
Internet marketing.
Management.

658.812 / VAY-T
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