The thank you economy /
Vaynerchuk, Gary
The thank you economy / Gary Vaynerchuk - New York : HarperCollins Publishers, 2011 - xvi, 240 p., [16] p. of plates : col. ill. ; 22 cm.
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
9780061914188 (hbk.) 0061914185 (hbk.) 9780061914249 (pbk.) 006191424X (pbk.)
Customer relations.
Social media.
Branding (Marketing)
Internet marketing.
Management.
658.812 / VAY-T
The thank you economy / Gary Vaynerchuk - New York : HarperCollins Publishers, 2011 - xvi, 240 p., [16] p. of plates : col. ill. ; 22 cm.
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
9780061914188 (hbk.) 0061914185 (hbk.) 9780061914249 (pbk.) 006191424X (pbk.)
Customer relations.
Social media.
Branding (Marketing)
Internet marketing.
Management.
658.812 / VAY-T