The king of Madison Avenue :
Roman, Kenneth
The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman - New York : Palgrave Macmillan, 2009 - xiv, 282 p., [8] p. of plates : ill. ; 25 cm.
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
9780230100367
Advertising executives--United States
Advertising agencies--History--United States--20th century.
Advertising--History--United States--20th century.
659.092 / ROM-K
The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman - New York : Palgrave Macmillan, 2009 - xiv, 282 p., [8] p. of plates : ill. ; 25 cm.
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
9780230100367
Advertising executives--United States
Advertising agencies--History--United States--20th century.
Advertising--History--United States--20th century.
659.092 / ROM-K
