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Brown, Meta S.

Data mining for dummies / by Meta S. Brown - Hoboken : John Wiley, 2014 - xiv, 382 p. : illustrations ; 24 cm. - For dummies .

If you think of data as raw material, the information that you can refine can give you the power to make informed decisions. Discover how data mining can help you push your company to the top. Brown gives you common-sense steps to achieve data mining success.

9781118893173 1118893174

Data mining.
Consumer behavior--Research.
Marketing research.

006.312 / BRO-D
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